brands have been able to occupy the domestic snack market, because of the "variety" of domestic snacks and the lack of "standardization" thinking to be better and more refined , this is the reason that domestic snacks are considered "cheap and close to the people" "The core reason. Why is there a lack of "standardization"? Let’s take a look at just how different consumer preferences are in the snacking space. The Mob Research Institute's "2019 In-depth Interpretation of the Casual Snack Industry" report pointed out that Jiangsu, Zhejiang, Shanghai and Guangdong Province complained the most about spicy taste, and Lianghu, Jiangxi and Sichuan complained the least;
Complaints are louder. Seafood fresh food sells the most in inland areas, and it is not sold along the Yangtze River Delta and the Pearl River Delta; candied dried fruit almost dominates the Xinjiang region, and the main audience for dried meat and stewed meat is concentrated in Sichuan and Inner Mongolia. Under the premise of huge differences in consumer tastes, the snack industry also has more than 60 subdivided varieties in ten categories such as roasted nuts, dried fruits, and vegetarian mountain delicacies. The amount of research on subdivided varieties is huge, and "standardization" is difficult to implement in a short period of time. A more objective reality is that the "China Food Industry Development Report (2012-2017)" directly hits the pain point: the "small, weak and scattered" pattern of the domestic food industry sms marketing service has not fundamentally changed - 11.8 million licensed food producers nationwide In operating enterprises, most of them