Affiliate marketing, commonly referred to as partnership marketing, is a collaboration in which two brands work together to promote each other's products or services. These two businesses are usually similar enough to attract similar audiences, but different enough that each business can attract new customers for the other. This way, both partners add to their value propositions. Types of partner marketing opportunities Partnership marketing is actually an overarching category the employee contact list can be broken down into several distinct marketing strategies. Each type of partner marketing involves collaboration between related (but not competing) brands. Consider the following examples.
Affiliate Marketing Publishers offer links to the sites of partner brands. When a customer clicks on a link and the brand makes a sale, the employee contact list publisher gets paid. 2. Content partnerships Brands work together to create and produce content. Sometimes one brand produces the content and the other distributes it. Other times, the entire project is a collaboration. 3. Distribution partnerships A partner bundles another company's products into its own distribution or agrees to employee contact list cross-promote that other company's products, often with exclusive discounts. In-store demonstrations are a common type of distribution partnership. 4. Loyalty partnerships.
A brand offers discounts on its products as a reward under another brand's loyalty program. This boosts sales of the promotional brand and increases the use of the loyalty program by customers. 5. Common products Two companies work together to employee contact list create a new product that neither would be able to create on their own. This includes technology products “powered by” big vendors like Microsoft or Google. Companies that “white label” their products – selling or renting them to employee contact list a brand partner who distributes these products under their name – are another example of joint product strategy. This is different from collaborative product launch, in which companies leverage the marketing power of both brands to generate buzz.